By Dr Lindsay McMillan

Many think it’s a lofty ambition, but Facebook CEO Mark Zuckerberg is adamant that purpose in the workplace is what it takes to create a happy and healthy life.

Our research backs up Zuckerberg’s recent speech to Harvard graduates extolling the virtues of achieving purpose and meaning at work.

Our report found that in the Australian context, workers were looking for work that has greater meaning and that fits into their wider life goals - 72 per cent of Australians are looking for purpose and meaning in their work and almost 50 per cent are looking to change jobs in the next 12 months.

The message was echoed in Zuckerberg’s speech, who said that purpose creates true happiness and that everyone was entitled to a sense that they have a role at work.

This is a call that should be heeded by Australian leaders who want to create engaged, productive and healthy workplaces.

Purpose is what makes our lives feel worth it – and when 35 to 40 hours of our weeks are spent at work, it is not worth doing a job that has no point or no purpose.  

What Mark Zuckerberg is doing, is encouraging millennials to create opportunities that are meaningful for their employees when they reach the top.

That is a great thing to encourage for the future, but we need to get leaders of today sitting up and listening: employees need to have a purpose or they will leave. 

To attract and retain employees over the long haul, there needs to be a process for business leaders to follow, and that’s what our report provides.

Organisations can start building a culture of purpose and meaning through our six-steps which lead to higher engagement, productivity and satisfaction.

It is great to hear from influential, international leaders about the importance of purpose – let’s hear it from the leaders of Australian businesses too.

To read the report, Delivering Purpose and Meaning click here.