By Dr Lindsay McMillan
A happy employee with purpose and meaning in their work will be the best advertisement any company could possibly hope for.
In Newsmodo’s latest episode of Brand Storytelling, I explored the concept of employees as brand ambassadors.
The most effective approach to getting employees to promote their workplace is by aligning their role with the organisation’s narrative.
Giving employees genuine purpose and meaning in the work negates the need for employee advocacy.
An employee that understands the organisation’s goals is more likely to enjoy coming to work which will lead to a positive workforce and organisational brand.
It is vital that employees feel like they are valued and contributing to the goals of the business.
If employees know how their role fits into the broader organisational objectives, they will be happier and more productive.
It may sound like a basic step – but it is surprising how often business leaders take this for granted, especially when the results are extremely beneficial.
An employee that does not understand how they are contributing to a broader goal is more likely to be disengaged and unhappy in their job.
This isn’t good for them or the reputation of the business.
In order to create a workplace where employees are happy and engaged, a number of principles must be adopted as outlined in Reventure's research piece Renewing Australian Workplaces.
We should be ensuring workplaces prioritise inclusion, staff development, teamwork and positive and constructive feedback to ensure the future workplace is founded on good principles.