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The most effective approach for getting employees to promote their workplace is by aligning their role with the organisation’s narrative, according to Dr Lindsay McMillan, lead researcher at A future that works.

It’s McMillan’s belief that happy employees with purpose and meaning in their work will be the best advertisement any company could possibly hope for.

“Giving employees genuine purpose and meaning in the work negates the need for employee advocacy,” he said.

“An employee that understands the organisation’s goals is more likely to enjoy coming to work which will lead to a positive workforce and organisational brand.”

McMillan added that it is important that staff feel like they are valued and contributing to the goals of the business.

“If employees know how their role fits into the broader organisational objectives, they will be happier and more productive,” McMillan said.

“It may sound like a basic step – but it is surprising how often business leaders take this for granted, especially when the results are extremely beneficial.

“An employee that does not understand how they are contributing to a broader goal is more likely to be disengaged and unhappy in their job.

“This isn’t good for them or the reputation of the business.”

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